Cheryl Chen is a Client Partner at Pedersen & Partners, based in Shanghai, with a focus on the Consumer & Retail Practice. She brings over 20 years of experience in both corporate and executive search in China and Southeast East Asia. Cheryl provides best-in-class talent hiring and advisory services, helping clients find the most suitable talent to fit their needs. Cheryl specializes in senior leadership role searches and advisory services for both multinational corporations and Chinese enterprises. She has conducted projects throughout Asia for clients in various sectors, including consumer, retail, luxury, e-commerce, digital, AI, and hospitality.
Prior to her current role, she has worked for various global top executive search firms, with a proven performance track record in the related area. Cheryl has spent years immersed in the Chinese market, developing a profound understanding of the talent landscape, particularly in consumer/FMCG, retail, and hospitality sectors. She has assisted numerous clients in identifying top leadership talent and providing strategic guidance to navigate the complexities of the Chinese market.
Cheryl holds an MBA from Charles Sturt University of Australia. She is fluent in English and Mandarin.