Pedersen & Partners expands Dutch team with Alexander de Freitas as Principal
September 1, 2025 - Amsterdam, the Netherlands – Pedersen & Partners, a leading global Executive Search and Leadership Consulting firm with 56 wholly owned offices in 50 countries, welcomes Alexander de Freitas as Principal to its team in the Netherlands.
Mr. de Freitas is an experienced Executive Search professional with over 15 years in the Asia-Pacific region, including a decade in Shanghai, where he has advised clients on executive talent attraction in the Consumer and Technology sectors, as well as at their intersection. He has extensive experience supporting multinational corporations, as well as regional companies expanding globally – from PE/VC-backed firms to listed and family-owned enterprises.
Mr. de Freitas partners with clients to build senior leadership teams for transformation, growth, and internationalisation strategies. His expertise spans cross-border executive search and leadership advisory with mandates ranging from C-Suite and board appointments to senior functional leadership roles. He has also been actively engaged in the Swedish business community in Greater China, most recently serving as a Board Director for the Swedish Chamber of Commerce in Hong Kong, and is frequently invited to speak on developments in the global talent market.
Mr. de Freitas studied Business, Economics, and Chinese at the School of Business, Economics and Law at the University of Gothenburg, and graduated from Fudan University in Shanghai. He speaks English, Swedish, and Mandarin Chinese, and has a working knowledge of Danish and Norwegian.
“We are delighted to welcome Alexander de Freitas to our team in Amsterdam. His international perspective, combined with deep expertise in the Consumer and Technology sectors, will further enhance our ability to support clients across the Netherlands and internationally. Alexander’s unique experience bridging European and Asian markets adds significant value to our global capabilities,” said Lydia van der Meulen, Client Partner and Country Manager for the Netherlands at Pedersen & Partners.
“I am excited to join Pedersen & Partners in Amsterdam and contribute to the firm’s global platform. Having spent over 15 years in Greater China, I look forward to leveraging my experience to support clients in Europe as they expand and transform. Pedersen & Partners’ international reach and collaborative culture provide the ideal environment to deliver impactful leadership solutions for clients navigating global opportunities and challenges,” added Alexander de Freitas, Principal, Pedersen & Partners.
Pedersen & Partners is a leading global Executive Search & Leadership Consulting firm. We operate 56 wholly owned offices in 50 countries across Europe, the Middle East, Africa, Asia & the Americas. Our values of Trust, Relationship, and Professionalism apply to our interaction with clients as well as executives.